A creative dialogue with a shared passion for culture and creating moments that matter. Penfolds is proud to unveil the first design collaboration with new Creative Partner, Troye Sivan. The first chapter in a landmark multi-year collaboration - Bin 389, reimagined through Troye’s artistic lens.
Discover this limited-edition collaboration. Made for memories.
Troye Sivan is a GRAMMY‑nominated Australian artist whose influence spans music, design, fashion, and contemporary culture. With billions of streams, global tours and over a decade of acclaimed work, he has become one of the defining creative voices of his generation – recognised for his instinctive sense of style, visual storytelling and ability to shape emotion into art.
His perspective brings new energy to Bin 389, opening a new chapter of shared creativity.
Celebrate with Bin 389 where the bold structure of Cabernet Sauvignon meets the rich, velvety depth of Shiraz. Elegantly balanced and beautifully complex, it’s perfect to share, savor, and gift for anniversaries, birthdays, and life’s most unforgettable moments, milestones, and cherished memories.
Memory isn’t fixed - it’s fluid, imperfect, and deeply personal. Rather than a precise record, it’s a reinterpretation, shaped each time we recall it.
Details shift, emotions blend, and the past becomes a mix of truth and nostalgia. Across decades, Bin 389 has marked moments of connection. This is the feeling behind the launch film.
An intimate dinner party with Bin 389, captured through the imagination of Troye Sivan and esteemed filmmaker, Julian Klincewicz.
A celebration of shared moments of communal joy.
In the words of Troye, “we should all get together more often…”
Memory isn’t fixed - it’s fluid, imperfect, and deeply personal. Rather than a precise record, it’s a reinterpretation, shaped each time we recall it. Details shift, emotions blend, and the past becomes a mix of truth and nostalgia.
Across decades, Bin 389 has marked moments of connection. This is the feeling behind the launch film. An intimate dinner party with Bin 389, captured through the imagination of Troye Sivan and esteemed filmmaker, Julian Klincewicz.
A celebration of shared moments of communal joy. In the words of Troye, “we should all get together more often…”
Our curated selection of offers caters to every palate and every occasion.
Bold, smooth reds made to fire up the BBQ and bring big flavour to every table.
A perfectly curated mixed selection, bold reds and vibrant whites all in one.