1. Treasury Wine Estates Vintners Limited ABN 55 004 094 599 (TWE) operates the CellarDoor Unlocked Loyalty Program for members of CellarDoor.co, which features five (5) Tiers including Member (level1), Bud (level 2), Bunch (level 3), Vintage (level 4) and Winemaker (level 5) (“Program”).
2. All members of CellarDoor.co with an Australian residential address are automatically eligible to participate in the Program.
3. By participating in the Program, you agree to the Terms and Conditions of the Program set out herein, our Conditions of Sale, and our Privacy Policy. Please read these Terms and Conditions, Conditions of Sale, and Privacy Policy carefully before you use and/or participate in the Program. By providing us with your details to join the Program, you agree to the collection and use of your personal information for the purposes of participating in the Program in accordance with our Privacy Policy available here and understand you will always be provided an opportunity to unsubscribe.
Program Tiers
“Anniversary Date” refers to the date and month a member signed up to the Program or an alternative date approved by TWE.
Each Anniversary Date, a Member’s Tier will be allocated based on the number of Tier Points earnt in the 12 months since their last Anniversary Date. A Member may be upgraded to a higher Tier at any time if they have earnt enough Tier Points to qualify for a higher Tier.
Members will be notified by email if they move to a higher Tier and will receive details of the additional benefits they are entitled to. Please note that on each Anniversary Date, your Tier Points will be reset to 0.
Each member will be allocated a Tier as follows:
| Tier Name | Tier Point Requirement | Eligible Spend |
|---|---|---|
| Level 1: Member | 0-399 | $0 - $399 |
| Level 2: Bud | 400-1,199 | $400 - $1,199 |
| Level 3: Bunch | 1,200 – 2,499 | $1,200 - $2,499 |
| Level 4: Vintage | 2,500 – 4,999 | $2,500 - $5,000 |
| Level 5: Winemaker | 5,000+ | $5,000+ |
TIER POINTS
Tier Points are allocated based on Eligible Spend as defined below.
Members will earn 1 Tier Point for every $1 (incl GST) of Eligible Spend.
ELIGIBLE SPEND
Only certain types of expenditure will count towards a Member’s Eligible Spend. This includes:
· purchases through the CellarDoor.co website;
· purchase of CellarDoor.co wine plans;
· purchases via CellarDoor.co telephone sales;
· purchases at official CellarDoor.co events;
· purchasing tickets to official CellarDoor.co events; or
· purchases made at Cellardoor@161 store located on Level 8, 161 Collins Street, Melbourne, VIC 3000.
Refunds, returns or purchases made using points, discount vouchers or discount codes do not count towards Eligible Spend. However, purchases made using Gift Vouchers do count towards Eligible Spend.
Level Benefits
Each member who is allocated to a Tier will receive the benefits outlined below while they are on that Tier:
| Benefits | Level 1: Member | Level 2: Bud | Level 3: Bunch | Level 4: Vintage | Level 5: Winemaker |
|---|---|---|---|---|---|
| Birthday discount voucher* (to be used in your birthday month, minimum order value $100) *Excludes staff |
- | $25 | $25 | $30 | $35 |
| CellarDoor Unlocked Credits provided in January, April, July & October each year (to be used towards a range of selected products#) |
- | Valued at $25 each | Valued at $50 each | Valued at $75 each | Valued at $100 each |
| Ability to invite CellarDoor.co members | Once a year | Once a year | Once a year | Once a year | Year round |
| Priority access to CellarDoor.co event tickets (events may include dinners and wine fairs) |
– | – | – | ✔ | ✔ |
| Early access to major sales^ | – | – | – | ✔ | ✔ |
| Priority access to over the phone Wine Advisors | – | – | – | – | ✔ |
# Unlocked Credits can be redeemed on a curated selection of products, which are subject to availability and cannot be exchanged. You can view the current selection online at https://www.cellardoor.co/offers/unlocked-credits. Unlocked Credits are not transferable and will expire after a period of 7 days.
The following terms apply to the Program benefits listed in the above table:
A. Benefits or offers cannot be transferred, exchanged or redeemed for cash.
B. Birthday vouchers cannot be used in conjunction with any other discount vouchers or codes and are subject to any further terms stated on or with the vouchers. Limit one (1) birthday voucher per person per year. Members will only be notified if they are subscribed to receive emails.
C. Only Members of the Program are eligible to use and redeem any Program rewards, benefits or offers. Only Members who receive our emails are eligible to use and redeem any Program rewards, benefits or offers.
D. The CellarDoor Unlocked Credits promotion will be communicated to eligible members via email in January, April, July and October each year. To receive the promotion email, eligible members must be subscribed to CellarDoor.co email communications. Each member who receives a promotional email may redeem their CellarDoor Unlocked Credits on a curated selection of products available here on the CellarDoor.co website, which are subject to availability and cannot be exchanged. Eligible members of CellarDoor Unlocked will be able to redeem their Unlocked Credit for a limited period of 7 days, as stated in the email communication. Unlocked Credits are not transferable and cannot be redeemed for cash. The dates on which eligibility of members to receive a CellarDoor Unlocked Credits will be determined, which is generally in January, April, July and October each year, and may be updated by TWE from time to time without notice. Any transactions that occur on or after the eligibility review date will not be included in the member’s 12 Month Spend. If the eligibility review date falls on a weekend or public holiday in Victoria, the eligibility review will take place on the next business day. Limit of one (1) CellarDoor Unlocked Credit voucher per person each January, April, July and October.
E. Any rewards, benefits (including bonus gifts with purchase), or other offers communicated as part of the Program:
(a) may include specific offer terms and conditions, including expiry dates and redemption conditions;
(b) are subject to availability and if a benefit (or element of a benefit) is unavailable for any reason, TWE may provide another benefit of equal or higher value;
(c) are subject to change at any time as determined by TWE in its absolute and sole discretion.
Change of Details
To ensure you continue receiving our communications - including details about Program rewards, benefits and offers – you will need to notify TWE of any change of name, address, contact number or email address. You can update your details online at https://www.cellardoor.co or calling us on 1300 893 946.
Liability
1. Nothing in these CellarDoor Unlocked Loyalty Program Terms and Conditions restricts, excludes or modifies any consumer rights that members may have under any statute including the Competition and Consumer Act 2010 (Cth).
2. Except for conditions, warranties and representations expressly stated in these CellarDoor Unlocked Loyalty Program Terms and Conditions, to the extent permitted by law each party excludes all conditions, warranties and representations under or in connection with the Program and these CellarDoor Unlocked Loyalty Program Terms and Conditions
3. To the extent permitted by law, a party's liability for breach of any condition, warranty or guarantee imposed by statute that cannot be excluded and the other party's sole and exclusive remedy in relation to such breach will be limited to (at the first party's election):
A. in the case of goods:
i. replacement or repair of the goods or supplying the equivalent goods again; or
ii. paying the cost of replacing or repairing the goods or of acquiring equivalent goods; and
B. in the case of services:
i. supplying the services again; or
ii. paying the cost of having the services supplied again.
4. To the full extent permitted by law, neither party is liable to the other party for any Consequential Loss arising out of or in relation to the Program or these CellarDoor Unlocked Loyalty Program Terms and Conditions. In this clause, Consequential Loss means special, incidental, punitive, exemplary, indirect or consequential losses, as well as business interruption losses, loss of revenue, anticipated savings, profits, goodwill, reputation, interest or business opportunity, and loss of information or data (including the costs of recovering or reconstructing any lost or corrupted data).
5. Each party's total aggregate liability in respect of any claim, loss, damage, expense or liability arising under or in connection with the Program or these CellarDoor Unlocked Loyalty Program Terms and Conditions (including in negligence) will not exceed $10,000.
6. Each party's liability under or in connection with the Program or these CellarDoor Unlocked Loyalty Program Terms and Conditions (including in negligence) will be reduced by the extent, if any, to which the other party contributed to that liability.
General Terms and Conditions
1. TWE is not responsible for any tax implications arising from any member participating in the Program or receiving any benefit under it.
2. TWE may exclude or suspend a member from the Program or from receiving benefits under the Program if the member:
A. engages in any conduct that may jeopardise the fair and proper conduct of the Program;
B. acts in a disruptive, annoying, threatening, abusive or harassing manner;
C. does anything that may diminish the good name or reputation of TWE, its brands, or any of its related entities or contractors;
D. breaches any law in connection with the Program or their participation in the Program; or
E. behaves in a way that is otherwise inappropriate in TWE’s reasonable opinion.
3. Neither party will be responsible for a failure to perform any obligation under these CellarDoor Unlocked Loyalty Program Terms and Conditions or in connection with the Program to the extent that it is caused by a Force Majeure Event, provided that such party has:
A. taken all reasonable steps to prevent and avoid the effects of the Force Majeure Event;
B. taken all reasonable steps to overcome and mitigate the effects of the Force Majeure Event as soon as reasonably practicable; and
C. provided reasonable notice to the other party of the impact of the Force Majeure Event.
In this clause, Force Majeure Event means an event or circumstance whose occurrence and effects could not reasonably have been prevented or overcome, such as earthquake, war, natural disaster, fire, flood, storm, riot, civil commotion, industrial dispute, malicious damage, failure of any utility service or transport network, virus, denial of service attack, other acts or omissions or service outages by third parties, or breakdown of plant or equipment.
4. A member must not assign or attempt to assign any right or liability under these CellarDoor Unlocked Loyalty Program Terms and Conditions without the prior written consent of TWE. TWE may assign its rights and liabilities under these CellarDoor Unlocked Loyalty Program Terms and Conditions, or novate these CellarDoor Unlocked Loyalty Program Terms and Conditions, to a related company that has the resources and expertise to fully perform these CellarDoor Unlocked Loyalty Program Terms and Conditions and each member must provide all reasonable co-operation for this purpose.
5. Any term of these CellarDoor Unlocked Loyalty Program Terms and Conditions that is expressed to survive, or by its nature survives, the termination or expiry of these CellarDoor Unlocked Loyalty Program Terms and Conditions will survive and continue in effect following termination or expiry of these CellarDoor Unlocked Loyalty Program Terms and Conditions.
6. All references to $ in these CellarDoor Unlocked Loyalty Program Terms and Conditions are to Australian dollars.
7. TWE may amend these CellarDoor Unlocked Loyalty Program Terms and Conditions from time to time, provided that the amendments do not cause unreasonable financial or other detriment to members. The amended CellarDoor Unlocked Loyalty Program Terms and Conditions will apply from the time they are posted on the CellarDoor.co website or otherwise notified to members.
8. TWE may terminate the Program by notifying members on the CellarDoor.co website or otherwise, provided that TWE provides sufficient notice so that the termination does not cause unreasonable financial or other detriment to members.
9. These CellarDoor Unlocked Loyalty Program Terms and Conditions are governed by the laws of Victoria, Australia.
10. This version of these CellarDoor Unlocked Loyalty Program Terms and Conditions is dated June 2025.