All members of CellarDoor.co with an Australian residential address (excluding NT) are eligible for the program and will automatically begin to receive benefits once they reach the minimum 12 month spend to reach Level 1 of the program of $400.
Members accumulate spend towards the program by cash expenditure:
Please note that any returns, refunds or purchases made using rewards points are not counted towards your program spend.
Your birthday discount voucher is valid for the entire month of your birthday. You will be notified by email at the start of your birthday month once your voucher is available. Birthday discount is not applicable on Penfolds wines.
In January, April, July and October each year (for eligible members).
Once you receive your promotional code via email, login to the CellarDoor.co website, visit the checkout, enter your promotional code and check out. Credits can be redeemed on a curated selection of products, which are subject to stock availability and cannot be exchanged. You can view the current selection online https://www.cellardoor.co/offers/unlocked-credits. CellarDoor Unlocked Credits are not transferable and will expire after a period of 10 days.
You can spend your reward on a curated selection of product/s available for purchase on the webpage available here. Please note that the amount of your Loyalty Reward will depend on your current program level.
Your Unlocked level is calculated based on a rolling 12 month period. You will have access to your Unlocked level benefits for a period of 12 months from the date you qualify that level. At the end of this 12 month period, we’ll determine which Unlocked level (if any) you will be allocated to moving forward, based on your eligible expenditure within the 12 month period. If you reach a higher Unlocked level during that 12 month period, based on further eligible expenditure, you will be allocated to that higher level and the rolling 12 month period will re-commence.
These FAQs summarise some elements of the CellarDoor Unlocked Rewards Program Terms and Conditions - see here for the full terms and conditions.