" Penfolds Max’s The Promise is a tribute to former Chief Winemaker Max Schubert. Max was renowned for gifting his favourite wines to family and friends. A gesture that acknowledged the quality of a wine befitting of life’s special occasions. This generosity of spirit continues today and is celebrated with this special release of South Australian Shiraz. "
|Peak Drinking||Now - 2026|
|Winemaker||The Penfolds Team|
Shameless shiraz fruit generosity and berried brightness. Blackberry, boysenberry and dark cherry pie. With air, some cedar and sandalwood spice season the fruit.
Chocolate custard texture assists the palate to expand laterally, creating mouthfeel and viscosity.
Dark cacoa dusting and mention of sweet macaroons and almond-like complexity.
A taut acid spine creates focus, rhubarb succulence and slate-like on the finish.
Powdery tannins and oak provide boundaries for the fruit.
Home to the oldest vines in the country, and no less than 18 wine growing regions, South Australia accounts for almost 50% of Australia’s wine production. The Barossa Valley, McLaren Vale, Langhorne Creek and Coonawarra are well known for their world class reds, with Adelaide Hills, Clare Valley and Eden Valley praised for their exceptional Chardonnay and Riesling.
The start of the growing season was approximately one week late with budburst and shoot growth relatively even across the regions. Spring and summer were very dry with rainfall well below average. The mild summer and very few heat extremes days ensured the fruit was able to ripen evenly and develop desirable flavours.
Key to the success of Penfolds has been a lineage of visionary winemakers. There have only ever been four Chief Winemakers at the helm of Penfolds – Max Schubert, Don Ditter, John Duval and Peter Gago, each a custodian of a rich winemaking tradition that goes back for more than 170 years.
Our current Penfolds winemaking team has more than 100 years between them as Penfolds winemakers. They are constantly refining and improving their work, whilst honouring the winemaking techniques of their predecessors.