Squealing Pig is a tale about a pig who wanted more from life than just his pig pen. Keen on wine without the boar-ing bits, he went on an adventure to Marlborough and Central Otago seeking out wines with a difference.
With Sauvignon Blanc, Pinot Noir, Pinot Gris, Rosé and Prosecco, you’ll quickly discover that this little pig makes delicious wine and has fun with it. And this summer, Squealing Pig are dialing up that fun with a loved-filled season full of passion, curly tales and most importantly an open heart.
From now through to mid-March, we're switching out the labels on every 750ml bottle of Rosé across the country with nine limited-edition Pride Labels. In true Squealing Pig fashion each label features a cheeky rhyme, celebrating each letter of the LGBTQIA+ acronym and allies.
Our pride labels have only just started rolling out into leading liquor stores and venues nationally and are already attracting love on socials.
So, here’s to celebrating the lesbian, gay, bisexual, queer or non-binary, transgender, intersex, asexual, pansexual and other gender-diverse communities over a refreshing glass of Rosé this summer - and here's to the summer of love!
On Jan 27, we’ll be joining the action at AO Pride Day during the LGBTQIA+ Glam Slam tournament final at Kia Arena.
Squealing Pig will be taking over the Glam Slam scoreboard to replace zeros with love hearts as a celebration of Squealing Pig’s summer of love. And beyond game, set, match we’re playing a festive role as the official sponsor of the afterparty event.
Our bar at Grand Slam Oval is set to be buzzing with a range of cracking drops for all tennis fans, including the Squealing Pig Prosecco, Sauvignon Blanc, Rosé, and Pinot Noir.
For those heading to the tennis, the two-storey Squealing Pig bar in Grand Slam Oval will be the place to celebrate and soak in the tennis on the big screens throughout the entire tournament, play giant Jenga and Connect 4 on the lawn, and enjoy a glass of refreshing Rosé.
Here’s to the summer of love.